Last updated on 05/18/2015.
Gato Flooring does not sell or share your personal information with other companies for their marketing efforts. We pride ourselves on providing exceptional customer service. Not only are we committed to helping you find your best flooring solution, but we also want to make sure you clearly understand how we use information about you to provide you with the best possible shopping experience. We value the trust you place in Gato Flooring and we want to ensure that you understand what information we gather about you, how we use it, and the safeguards we have in place to protect it.
- Acceptance of Terms
- Collecting Personal Information
- Browsing Our Site
- How We May Use Your Information
- Sharing Your Information and Third-Party Partnerships
- Disclosure of Your Personal Information
- Security of Our Site
- Reviewing and Revising Your Account Information
- Opting Out
- Children and Privacy
We collect information about you when you make a purchase through our Site. This information may include your name, mailing and billing address, zip code, phone number, and/or email address. We may also ask for this information if you choose to participate in a survey, sweepstakes, contest, promotion or giveaway. We consider information that personally identifies you, such as your name, email address or billing information, and other data that is linked to such information, to be personal information.
You can browse our Site and read our editorial content without providing any personal information. However, you must provide personal information in order to make a purchase. With sales transactions, we may collect payment information including credit/debit card information, gift card and merchandise credit numbers, and/or checking account information. When you make a purchase through our our stores or through our site, we collect transactional information related to your purchase (i.e., what you bought, the price you paid, the payment method you used, and if the product was on sale).
We use third-party partners to collect information about your use of our Site and your product preferences. If you have provided us with your personal information, information about your use of our Site and your preferences may be linked to your personal information so that we may more effectively market to you, or to help identify problems on our Site.
We have software that allows us to re-create your sessions on our Site. We use this information to make our Site easier and more enjoyable to use. If you have provided us with your personal information, information about your use of our Site may be linked to your personal information, and may be used to contact you in order to address problems you may have experienced while using our Site.
We also collect some personal information when you use other features of our Site. We collect your email address if you sign up for our email list. In order to establish an online account, you will be asked to provide your name, email address, and zip code, and you will also need to establish a password. If you use online chat to connect with our Contact Center, we will ask for your name and email address. We may also permit you to sign on to your online account with Gato Flooring using log-in information (such as an e-mail address and password) you have established for using a social network profile or account (such as Facebook® or Twitter®). If you choose to do so, those credentials may be communicated to and used by a third party service provider to authenticate your credentials and ensure that access to your account is obtained properly, and to facilitate your use of you social network log-in to access your account with us. In addition, if you are a new customer and want to use your social network log-in to access your account with Gato Flooring, some information about you (such as your name, e-mail address, and location information) may be automatically delivered to us as part of the process by which you sign up for your account.
You may be asked to provide additional information when you use our Site to develop flooring projects or custom space designs. This information may be linked to personal information you have provided, such as your name. In addition, we may provide you with the ability to use social networks to share information about product purchases or interests, or other activities in which you engage on the Site. If you choose to share such information, your name and/or other personal information may be linked to the information you share about activities on our Site.
Finally, Gato Flooring may allow you to submit information to our Ratings & Reviews. Your use of the Forums may reveal your user name, city and state, and may allow you to publish certain other personal information about yourself. Information you submit to our Forums, including your user name, and in some cases, your city and state, becomes publicly available and can be seen, collected, and used by others. Once made public, this information cannot be made private again. Therefore, you should exercise caution when deciding to submit information to our Forums, or disclosing information about yourself or others, and you should not submit or communicate any information to the Forums that you do not want to be seen, collected, or used by others. We may link information you submit to our Forums to other information about you, including but not limited to your personal information and account information, but we will not publicly display your personal or account information other than as explained above.
When you are using our Site, we log your IP address (a number that identifies your computer on the Internet) for system administration, troubleshooting and to examine overall traffic trends. For example, IP addresses help us determine the percentage of people coming from various online gateways, such as Google or Yahoo!. This information is collected in aggregate. It is also linked to your personal information if you provide your personal information to Gato Flooring.
We have implemented Google Analytics Demographics and Interest Reporting on our Site, which provides us with information about categories of users who visit our site, such as the number of men and women, our visitors' age ranges, and our visitors' general interests. Google Analytics Demographics and Interest Reporting does not provide us with any personal information about you, such as your name or email address. We use information from Google Analytics Demographics and Interest Reporting to help us to better understand our customers and potential customers.
Google permits you to opt-out of some of their services by using Google Ads Settings. For example, visitors can opt out of Google Analytics for Display Advertising and customize Google Display Network ads. Google provides additional information about Google Analytics and additional opt-out options here and here.
Please know that while some browsers allow you to send a signal indicating that you do not wish to be "tracked," our Site does not recognize or respond to these "Do Not Track" signals.
In order to serve you better, we may combine the information you provide us and the information we have from your purchases through our Site, through our Contact Center, online and in our Stores. We may also utilize information that is publicly available. This information, in total, is used to improve your overall experience with our company. Here are the ways we may use information about you in order to enhance your shopping experience at Gato Flooring:
- To complete your purchases. We use information about your transactions, including personal information you have provided, in order to process payments you have made and deliver products you have ordered. In doing so, we may transmit payment information to third parties, such as banks, credit card companies or payment clearance services. We may also provide shipping information to third parties in order to permit them to deliver products to you.
- For marketing and promotional purposes. We send targeted direct mail and catalogs to our customers about products or events that we think may be of interest, based on past purchases at Gato Flooring. We may also send offers for discounts or promotions and information about campaigns, new products or new features. In addition, we send email communications to let customers know about promotions, organizational tips, and the most up-to-date happenings at Gato Flooring. However, you can opt out of receiving catalogs, e-mails and other marketing materials from us. Information on how to opt out is provided below.
- To enhance your online shopping experience. For example, we may use information about you to recognize you and welcome you back to our Site, personalizing your shopping experience, or to place advertisements or links on this Site for goods and services likely to be of interest to you.
- To make your use of our site compatible with the social networks you use. For example, we and/or service providers we use may use your personal information to make it possible for you to access your account with Gato Flooring using the log-in information you use for your social network account, or in connection with allowing you to share information about your activities on our Site through your social networks.
As previously stated, we do not sell or share your personal information with other companies for their marketing efforts. On occasions, Gato Flooring shares information collected from our customers with selected third-party companies who help assist us in our own advertising and marketing efforts. For example, we may retain an outside company to help us with customer research or to manage a customer database, to send catalogs or direct mail, or to send email messages. The information we provide to third parties for such purposes may include your name, address, email address, Site usage, and purchase information, which will help us target marketing communications. Gato Flooring also provides some anonymous information about customer purchases to third-party companies that assist us with advertising and promoting our products and services.
You can opt out of receiving catalogs, e-mails and other marketing materials from us. Information on how to opt out is provided below.
Gato Flooring may also enter into a "co-branding" relationship with another company, or organization. At times, we may communicate with customers on behalf of that company and customers may be directed to a partner website to purchase a specific item or learn about their services. In these cases, both Gato Flooring and the partner company may receive personal information you provide.
Additionally, like many other companies, Gato flooring may use outside marketing companies to place advertisements or links on other websites. When you visit this Site, these companies may collect non-personally identifiable information (e.g., your IP address, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) about your visits to this Site and your visits to other websites over time in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie or third party web beacon to collect this information about your online activities over time and across different web sites. To learn more about this behavioral advertising practice or to opt-out of this type of advertising by certain participating advertising networks, you can visit http://www.aboutads.info/choices/ and http://www.networkadvertising.org In addition, Google permits you to opt-out of some of their services by using Google Ads Settings, and provides information and additional opt-out options for Google Analytics here and here. Gato Flooring is not responsible for the collection or use of information by such marketing companies or third-party websites.
Third parties may receive your personal information because you have visited their websites or accessed their links. Please refer to their privacy policies to learn about how they handle your personal information. Please note that Gato Flooring has no control over the privacy practices of other companies of websites, and we do not assume any responsibility or liability for any third-party's data collection or disclosure practices, their failure to abide by their privacy policies, or the content of their websites.
In the event that Gato Flooring is merged with or acquired by another company, or in the event of a transfer of our assets, we may disclose or transfer personal information and other information about usage of our Site in connection with such a transaction. In the event of such a transfer, we will notify you of the change of control of your personal information. You should also be aware that courts may have the authority under certain circumstances to permit personal information and other information about usage of our Site to be shared or transferred to third parties without your permission.
Gato Flooring maintains security procedures designed to keep information we own, license and process from being accessed by any unauthorized person or business. We use a variety of multi-level security systems to control access to our systems and the data that we house. Our enterprise security operations center maintains real-time monitoring for information system vulnerabilities and unauthorized access attempts into our internal systems. We also maintain physical security for our facilities and limit access to certain critical areas of our business.
Unfortunately, however, no data transmission over the Internet can be guaranteed 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to or from our Site, and you do so at your own risk. Accordingly, we disclaim liability for any theft, loss, or interception of, or any unauthorized access or damage to any data or communications. By using our Site, you acknowledge that you understand and agree to assume these risks.
Anyone with access to the email address and password you use to create an account with us can obtain access to the personal information you have provided to us. We urge you to keep your password in a safe place and not share it with anyone. Always sign out from your account and close your browser window when you have finished your visit to our Site. This ensures that others cannot access your account, which is especially important if you are sharing a computer with someone else or are using a computer in a public place.
You are responsible for maintaining the confidentiality of your account password, and you are responsible for any access to or use of our Site by any person or entity using your password, whether or not such access or use has been authorized by you.
You may review and make changes to the personal information that is stored in your user account on our Site by visiting the My Account area of our Site.
Direct Mail Opt-Out
All of our catalogs and direct mailers have information printed on them (generally on the address panel) giving customers notice on how to opt out of our direct mail promotions. To be removed from future mailings from Gato Flooring, please call us at (315)790-5508. After the voice message, please follow the prompts to remove your name from our future mailings. You will be asked for your name, address and customer number as they appear on our mailings. Your request is processed as quickly as possible. Due to mailing lead times however, it is possible that you may receive a few more mailings from us. After six to eight weeks, you should no longer receive mailings from Gato Flooring. You may also opt out online at www.gatoflooring.com/preferences
All of our marketing emails include a link for unsubscribing to our emails. Registered users on our Site can also log on to the My Account section to change their email preferences. We will apply your unsubscribe request as quickly as possible. There may be promotional email campaigns in process and you may continue to receive emails from us for a few days. We require up to ten days to apply your unsubscribe request. After this time, you will no longer receive marketing emails from Gato Flooring. You may still receive emails regarding your transactions; for example, confirming that you have placed an order, that a product you have ordered has been shipped or a reminder of a flooring design. You may also opt out online at www.gatoflooring.com/email/frequency.htm
Our Site is not directed to children under the age of 13 years. We will never request personally identifiable information from anyone whom we know to be under the age of 13 without verifiable parental consent. By using our Site, you represent and warrant that you are at least 13 years old. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information.
In addition, you must be at least 18 years old in order to establish an online account. By creating an online account with us you represent and warrant that you are at least 18 years of age.
If you need any other information, please submit your requests or questions to:
Gato Flooring, ATTN: Customer Solutions Department
54 Franklin Sq., Ste. A
Utica, NY 13502
or email us at email@example.com
Please allow 30 days for a response.